The Product Field Canvas

The Product Field is a sense-making framework for product innovation: a shared vocabulary, comprehensive model, and tested toolbox for collaborative product thinking. It will help you create a shared big picture, foster alignment, explore success factors and potential for improvement, and lift your product to the next level of innovation.

This Product Field Canvas is a poster that includes instructions for use, making it self-explanatory and to some degree self-facilitating.

Before you do your first Product Field workshop session, you might also want to download The Product Field Quick Start Guide.

And for a proper deep dive into the framework, check out The Product Field Reference Guide and The Field Guide for Visual Product Thinkers.