The Field Guide for Visual Product Thinkers

The product innovation space is filled with useful methods, popular strategy frameworks and canvases asking meaningful questions, and well-known shapes of innovation that have emerged over time. But the immense variety of tools and approaches often proves challenging.

Using the Product Field as a frame of reference, this Field Guide for Visual Product Thinkers shows you in a simple and clear way how all these methods, questions and shapes of innovations connect to one another. More importantly, it connects them to the very challenges you and your teams face when developing products.

The PDF you are going to get here is the digital version of a a limited print edition which is not available anymore.

Why PDF and not EPUB?

As you can see in the video below, the book relies on the use of many illustrations as well es text areas set in a meaningful way. And there's no way of creating that visual experience in an .epub file.