The Product Field Reference Guide

The Product Field is a sense-making framework for product innovation: a shared vocabulary, comprehensive model, and tested toolbox for collaborative product thinking. It will help you create a shared big picture, foster alignment, explore success factors and potential for improvement, and lift your product to the next level of innovation.

The Product Field Reference Guide is the distillation of our work on and with the Product Field and our attempt to share a tool that helps us think on a daily basis. It is regularly updated to reflect how the Product Field evolves (check out our blog and our latest book)

The Guide is meant as a reference for the framework, describing its architecture, detailing the methods it provides, and explaining their use, be it in workshops or as a personal tool.

It is not a workbook or a field guide; nor does it provide illuminating case studies or inspiring success stories. All of this is reserved for later publications; before turning our attention to these, we first had to lay some foundations. Doing that was our sole aim when writing the Reference Guide. We hope our readers will profit as much from this focus as we did ourselves.

In 2019, the Guide made it on the list of best-selling books by SXSW speakers.

Why PDF and not EPUB?

As you can see in the video below, the book relies on the use of many illustrations as well es text areas set in a meaningful way. And there's no way of creating that visual experience in an .epub file.